Profit with Law: Profitable Law Firm Growth
Small Law Firms often start from the practice of law and not as a business venture. This ends up causing the growth of the firm to be much longer and more painful than it needs to be. If you started a Law Firm with the intention of increasing your impact, freeing up your time and having all the money you will ever need then the strategies we discuss will be priceless for you. Profit with Law is a show focused on the business of running a law firm as a profitable venture. Packaging and pricing your services, getting clients consistently, growing your staff in a way that feels good to you and implementing systems and technology to set yourself up for success are all discussions you will find here on the show. Moshe Amsel the host of the Profit with Law podcast is not an attorney. He has spent 20 years as an executive in the IT industry before becoming an accountant and business advisor for small businesses. As the owner of a successful accounting firm DreamBuilder Financial and Law Firm Growth coaching organization Profit with Law, Moshe has proven that there are better and different ways for a law firm to do business and be successful. Our mission is to empower all people with wealth creation so that this and future generations can lead a better life. We’d love nothing more than to do this by helping law firm owners on their journey. A law firm is not for practice it’s for profit!
Profit with Law: Profitable Law Firm Growth
Put Your Money Where Your Ads Are with Joshua Lauer - 478
Shownotes can be found at https://www.profitwithlaw.com/478
Are you spending thousands on marketing but still unsure what’s actually working for your law firm?
Join Moshe Amsel and data expert Joshua Lauer, founder of Lauer Creations, as they dive into the world of marketing analytics for law firms. Joshua shares practical insights on how to finally pinpoint where your leads are coming from—whether online, offline, or through your community outreach—and how to use tools like Google Analytics, tracking pixels, and UTM parameters to make your marketing investments count. Moshe and Joshua break down key strategies for connecting your website, CRM, and offline marketing so you can make data-driven decisions, cut wasted spend, and boost your returns.
Listen now to gain clarity and confidence in your marketing strategy—so you can stop the guesswork and start growing your practice with proven data!
Chapters
[00:00] Introduction to Joshua Lauer and Lauer Creations
[03:18] Joshua’s Backstory: From Music to Marketing Analytics
[07:35] The Legal Industry’s Marketing Tracking Challenges
[10:05] Marketing Tracking 101 for Law Firm Owners
[12:53] Demystifying Pixels, UTMs, and Tracking Methods
[17:02] Tracking Digital-to-Offline Conversions in Law Firms
[18:43] Integrating Marketing Data with Legal CRMs
[21:02] Measuring Offline Marketing (Billboards, Radio, Events)
[25:17] Advanced Attribution: Marketing Mix Modeling for Law Firms
[32:36] Parting Advice and How to Connect with Joshua Lauer
Resources mentioned:
Book your FREE strategy session today!: profitwithlaw.com/strategysession
Take the Law Firm Growth Assessment and find out how you rate as a law firm owner!
Check out our Profit with Law YouTube channel!
Learn more about the Profit with Law Elite Coaching Program here
LeadPages
Kajabi
Google Analytics
Clio Grow
Lawmatics
Lead Docket
Connect with Joshua Lauer: LinkedIn
Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/
To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.
Connect with Moshe on:
Facebook - https://www.facebook.com/moshe.amsel
LinkedIn - https://www.linkedin.com/in/mosheamsel/